One grain, many possibilities.
The Nordic Oats Consortium has officially launched a European campaign under the slogan: “From European excellence comes a world of choice – Nordic Oats: One grain, many possibilities.” This campaign will be conducted over the next three years with the support of the European Union (EU).
The aim of the campaign is to widely promote the appeal of high-quality oat products from the European Nordic region and to help industry stakeholders and consumers better understand their potential.
About Us
Who We Are
The Nordic Oats Consortium is a collaboration between the associations Ruokatieto Yhdistys from Finland and Lantbrukarnas Riksförbund (LRF) from Sweden and the leading oat producers and manufacturers in Finland and Sweden. Together, they aim to promote the excellence, sustainability, and global appeal of Nordic oats.
About Ruokatieto Yhdistys (Finland): Ruokatieto Yhdistys promotes Finnish food culture, sustainable agriculture, and industry excellence through education, research, and communication.
About Lantbrukarnas Riksförbund (LRF) (Sweden): Lantbrukarnas Riksförbund (LRF) represents Swedish farmers, forest owners, agricultural co-operatives, and forestry co-operatives. LRF works to create better conditions for its members’ businesses, thereby contributing to a more sustainable world and quality food.
northernmost
farming regions
long
summer day
short
growing seasons
pure,
cool climates
centuries of
tradition
Campaign Arrangements
The campaign beautifully blends the traditions and cultivation of oats in the European Nordic region with a thoughtful adaptation of the use of oats according to Asian consumption culture. It also sets the stage for a series of engaging activities that will bring Nordic oats closer to Asian consumers and professionals.
Campaign Highlights include: 
- Participation in major trade shows such as FOODEX Japan (2026), Seoul Food (2026), and SIAL China (2027).
- Dedicated B2B events in Japan, South Korea, and China to exchange knowledge with local industry partners.
- Study tours to Sweden and Finland, giving buyers and professionals the chance to experience Nordic oat production and culture.
- Content and engagement campaigns through digital platforms to share insights, recipes, and stories.
Cooperative Companies
Lantmännen
Fazer
Helsinki Mills
Berte Qvarn
65 Oats